Beyond design

✨ Some more colors of my life other than pink ✨

I LOVE GAMING

so I write about design that levels up

Gamification Frameworks

Design engaging user experiences by applying three proven gamification frameworks that tap into motivation, progress, and emotional connection.

Work Experience

UI/UX Designer @ Helix Digital

June 24 - August 24

Designed and developed responsive websites for clients across skincare, fitness, and education. Revamped a teen skincare website, leading to a 25% increase in engagement and sales. Built a WordPress site from scratch and improved customer journeys through research-backed design.

UI/UX Designer Intern @ Rablo.in

March 24 - June 24

Designed dashboards and responsive web interfaces for EdTech modules, simplifying tutor-student flows and boosting usability by 18% through research-driven, mobile-first design.

Graphic Designer Intern @ Nutty Affair

January 23 - February 23

At Nutty Affair, I shaped the visual identity for Indian Spice Factory, their newly launched sub-brand. I conceptualized the overall brand direction and designed distinctive visual elements that stood out across packaging and digital.

Hey Sunshine! β˜€οΈ

Let’s chat β€” about design, gaming or anime. I’m all ears (and bows)! πŸ’ŒπŸ’­

Made by Arohi with lots of love and sparkles ✨

  • Design thinking

    User research

    Wireframing

    Journey mapping

    User flows

    UX Writing

    Prototyping

    Usability testing

    Storytelling

    Design system

    Responsive design

    Graphic design

    Accessibility (a11y)

    Branding

Tools I have fun working with

Some happy little side quests